Marketing without design is lifeless, and design without marketing is mute
- Von R. Glitschka
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My career went from digital marketer to expert front-end developer in a few short years.
In 2009, I graduated from Bentley University with a Bachelor's in Marketing. Throughout my education at Bentley, I jumped at every opportunity I could to learn about the new tools and technologies transforming the web.
In the first couple years of my career, I was able to combine those marketing and web skills together working for a Boston agency, Overdrive Interactive. This role allowed me to lay the foundation of my future career as it exposed me to all aspects of digital marketing including SEO, PPC, Social Media, Web Development, Web Analytics, etc. I had the opportunity to work with amazing brands such as Harley-Davidson on their social media campaigns, and even try my hand at building custom Facebook tabs.
Although I had, and still have, a deep appreciation and love for digital marketing, I found myself addicted to enhancing my front-end developer skills and decided to pursue my developer calling with a certificate in Web Development from CDIA. The certificate paid off and I landed a front-end developer role at Verndale. Agency life definitely has its perks, but when I was given an amazing opportunity to take my career to the next level at Bose, I couldn't say no.
Here is a breakdown of some of my top web development and digital marketing skills. For a more in-depth view of my skills, visit my LinkedIn profile.
Web Development: Websites are only successful if they are built properly. After your website is designed, I turn it into a functioning site, utilizing the latest in web standards including HTML5 and CSS3. In addition, I will integrate your website with your analytics platform of choice (i.e. Google Analytics, SiteCatalyst, etc.)
Web Design: In need of a new logo, custom website design, t-shirt design, or print ad? I work with a team of experienced freelance graphic designers to meet your needs.
Video Management: Online video is replacing cable. It also could be the difference between a user buying your product or not. Producing high quality videos for your website has been proven to be a successful marketing tactic. I can help you choose the appropriate platform for hosting and managing your videos, as well as develop you a custom video player to match your brand.
SEO Consulting: Companies that treat SEO as an afterthought, rather than building it into the product, will be constantly playing catchup with competitors that did it the right way.
